The latest OTT release in India brings two Bollywood films that initially struggled at the box office, giving them a fresh chance to reach audiences. Janhvi Kapoor and Gulshan Devaiah’s Ulajh and Ajay Devgn and Tabu’s Auron Mein Kahan Dum Tha are now available for streaming on Netflix and Prime Video, respectively. These films, which were released in theaters on August 2, faced stiff competition at the box office and underperformed, but are now hoping to find a new life on OTT platforms.
Ulajh Now Streaming on Netflix
One of the latest OTT releases in India, Ulajh, featuring Janhvi Kapoor and Gulshan Devaiah, has officially landed on Netflix. The film, directed by National Award-winning filmmaker Sudhanshu Saria, is a gripping drama set against the backdrop of international espionage. Janhvi plays the role of a young diplomat caught in a web of intrigue and conspiracy while posted abroad. Gulshan Devaiah and Roshan Mathew play pivotal roles, adding to the film’s suspenseful narrative.
Despite high expectations, Ulajh struggled at the box office. Made on a budget of ₹35 crores, it managed to collect only ₹11 crores. While the film’s slow performance in theaters was largely attributed to competition from other major releases like Kalki 2898 AD, Ulajh has found its home on Netflix, offering viewers who missed it in theaters a chance to watch this international thriller.
Shot extensively in London, Ulajh promises a unique blend of drama and suspense, with Janhvi Kapoor’s portrayal of a young diplomat earning praise. The film’s presence on Netflix as part of the latest OTT release in India will allow a wider audience to experience its storytelling.
Auron Mein Kahan Dum Tha on Prime Video
Another major entry in the latest OTT release in India is Auron Mein Kahan Dum Tha, now streaming on Prime Video. Starring Bollywood heavyweights Ajay Devgn and Tabu, the film takes viewers on a nostalgic journey, blending romance and drama. Directed by Neeraj Pandey, known for hits like A Wednesday and Special 26, Auron Mein Kahan Dum Tha was one of the most anticipated films of 2023.
However, like Ulajh, Auron Mein Kahan Dum Tha faced difficulties at the box office. Made with a substantial budget of ₹100 crores, the film managed to gross only ₹11 crores during its theatrical run. Its release coincided with other big-budget films, resulting in disappointing figures. Now, as it finds a second chance on Prime Video, viewers can stream this drama, which brings Ajay Devgn and Tabu together in a story filled with complex emotions and powerful performances.
Produced by Friday Filmworks in association with Panorama Studios, Auron Mein Kahan Dum Tha promises a heartfelt exploration of relationships, with a retro soundtrack that harks back to Bollywood’s golden era. Prime Video subscribers can now enjoy this film as part of the latest OTT release in India.
OTT Platforms: A Second Life for Box Office Flops
The latest OTT release in India of Ulajh and Auron Mein Kahan Dum Tha highlights a growing trend in Bollywood, where films that underperform in theaters find new opportunities on streaming platforms. With the surge in OTT viewership across India, streaming services like Netflix and Prime Video are providing a crucial platform for films to reach a much wider audience.
Many films, especially those that struggle to compete with blockbuster hits in theaters, are now benefiting from their OTT releases. Viewers who missed the films during their short theatrical run can now watch them at their convenience, often leading to renewed appreciation and discussion online.
In the case of Ulajh, the intense storyline and international appeal may attract viewers who prefer political thrillers, while Auron Mein Kahan Dum Tha is likely to resonate with fans of Ajay Devgn and Tabu, both of whom are celebrated for their on-screen chemistry.
What’s Next for Janhvi Kapoor and Ajay Devgn?
Following the latest OTT release in India, both Janhvi Kapoor and Ajay Devgn have exciting projects lined up. Janhvi recently made her Telugu debut alongside Jr NTR in Devara: Part 1, a big-budget film that has already generated significant buzz. Meanwhile, Ajay Devgn is preparing for his next action-packed role in Singham Again, which is slated for release around Diwali. The film, directed by Rohit Shetty, will feature a star-studded cast including Ranveer Singh, Deepika Padukone, and Tiger Shroff.
Conclusion
The latest OTT release in India has brought fresh life to Ulajh and Auron Mein Kahan Dum Tha, allowing both films to reach a wider audience beyond their theatrical run. With both Netflix and Prime Video offering these films to viewers across India and internationally, they have the chance to gain renewed attention and appreciation. As OTT platforms continue to play an important role in the Indian entertainment landscape, more films are likely to find success in this space, even if they struggle at the box office.
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