PM Modi urges public to buy Made In India products this festive season, emphasizing the importance of supporting local businesses and artisans during his latest Mann Ki Baat address. The Prime Minister’s call to action comes as India enters its festive period, with celebrations like Diwali, Dussehra, and Christmas just around the corner. Modi’s appeal is part of his broader vision to promote self-reliance, strengthen local industries, and encourage economic growth through the “Vocal for Local” initiative.
In the 114th episode of his popular radio show, Mann Ki Baat, the Prime Minister highlighted the significance of choosing domestically produced goods, not only for supporting local businesses but also for fostering national pride. PM Modi urges public to buy Made In India products this festive season, encouraging every citizen to contribute to the growth of the country’s economy.
A Push for Local Economy Amid Festivities
The festive season in India is traditionally marked by an increase in consumer spending, as people shop for gifts, decorations, clothes, and more. By urging citizens to focus on Made In India products, PM Modi aims to boost the local economy at a time when the global market is highly competitive. He emphasized that buying local products would help small traders, artisans, and manufacturers, many of whom have struggled due to the economic challenges posed by the COVID-19 pandemic.
“Festivals are a time of joy and celebration. This year, let us make our celebrations even more meaningful by choosing to buy Made In India products. When you buy products made by our local artisans and traders, you are not just purchasing a good but supporting the backbone of our economy,” Modi said during his radio address.
Promoting Traditional Craftsmanship
PM Modi urges public to buy Made In India products this festive season, particularly highlighting the importance of promoting India’s rich tradition of craftsmanship. He pointed out that India’s artisans, weavers, and craftsmen have been integral to the cultural fabric of the country, and the festive season is an ideal time to recognize their contributions by buying their products.
Modi mentioned that supporting local craftsmanship is not limited to traditional clay lamps (diyas) or textiles but extends to a wide range of goods, including furniture, jewelry, pottery, and home decor. He reiterated that opting for locally made products is not only about boosting the economy but also about preserving the country’s cultural heritage.
“Our artisans and craftsmen create wonders with their hands. By purchasing Made In India products, we keep our heritage alive and ensure that these invaluable skills are passed on to future generations,” he added.
Building on the “Vocal for Local” Campaign
PM Modi’s call to buy Made In India products this festive season builds on his earlier “Vocal for Local” campaign, which aims to encourage citizens to support domestic industries. First introduced in 2020, during the height of the pandemic, the initiative has gained momentum as more people begin to understand the importance of self-reliance in the global market.
Modi’s appeal goes beyond simply buying goods—it focuses on creating an ecosystem where local businesses thrive. The Prime Minister has consistently highlighted that India has the potential to become a global manufacturing hub, but this can only happen if citizens support local industries by purchasing Indian-made products. His call to action this festive season reinforces the message of self-sufficiency and economic resilience.
A Collective Effort for National Growth
During his address, PM Modi urges public to buy Made In India products this festive season, stating that this simple act could have a profound impact on national growth. He emphasized that every individual can play a role in strengthening the economy by making conscious purchasing decisions that prioritize locally sourced goods.
The Prime Minister also took the opportunity to remind citizens that India has a rich heritage of producing high-quality goods across various sectors. By opting for Made In India products, consumers can help the country achieve its goal of becoming a global leader in manufacturing and exports.
“We must come together in this effort. When each one of us makes a commitment to buy local, we contribute to the well-being of our fellow Indians and help the nation progress on the path to self-reliance,” Modi said, encouraging the public to continue supporting the initiative beyond the festive season.
Conclusion
As PM Modi urges public to buy Made In India products this festive season, his message resonates with the idea that economic growth and cultural preservation are intertwined. By making local products the center of festive shopping, citizens can directly support Indian artisans, manufacturers, and small businesses, ensuring a more resilient economy. This festive season, PM Modi’s call for choosing domestic goods is not just about making a purchase, but about participating in a national movement toward self-reliance and pride in India’s capabilities.
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